The purpose of this research study is to understand how successful this Make in India initiative (MII) is after three years of its launch. The present paper is based on an exploratory study that has been carried out by collecting primary data to measure the viewpoint of the public. This helps the understanding of whether people consider MII as a long-term effort, therefore, to enable India emerge as a manufacturing hub. A structured equation modelling – partial least squares (SEM-PLS) model is developed related to the ease of doing business, impact of MII, policies undertaken, and performance outcomes under the MII project. The results of the study showed the parameters like impact of MII, ethical issues, and ease of doing business are related to outcomes of the project. This research study helps gain an insight into the environment in which business operates, understand what these factors represent and how these are accepted by the people in general.